Show Up in Search Results Using Voice Search
The world is changing and technology is advancing faster than ever. Voice search has become a major part of this new technology movement, as more and more people are using it to find what they need quickly and easily. In fact, according to Google, 20% of searches in the Google App are now by voice. It’s no wonder that businesses are now looking to capitalize on this trend and optimize their online presence for voice search!
What is Voice Search?
Voice search is different from text or typed searches in that it can be used to ask questions or even make commands such as “call home” or “play music”. As such, companies must consider how users might ask questions related to their business or products when optimizing their online presence for voice search. This means business owners not only need to think about the most common words that people use when searching for something, but also take into account the various ways in which people might ask the same question.
How Do I Maximize My Business’ Online Presence for Voice Search?
In order for businesses to maximize their online presence during voice searches, they must ensure their website content has been optimized for voice search, and provide answers to potential questions that are easy to understand and helpful. Optimizing a website starts with keyword research, which helps uncover relevant keywords people use when searching for your products or services using voice search.
The next step in optimizing your online presence for voice search is making sure your business is listed correctly on local directories, like the infamous Google Business Profile. Your Google Business Profile allows customers to find information about your business such as hours of operation, contact details, location, and more- all of which plays an important role in helping customers find you through voice searches. Your Google Business Profile can also help improve your visibility on Google Maps, so customers know exactly where to go once they’ve found you, whether by traditional or voice search.
Schema markup code is another way to improve the organization of information presented on each page. This can make it easier for search engines like Google to understand what each page is about and how best to present it in the SERPs (Search Engine Results Page). Schema markup code can also help improve visibility during a voice query, but businesses should also ensure customer reviews and ratings are prominently visible as these types of social proof play a key role in influencing consumer decisions.
Additionally, businesses should keep track of analytics data related to their site’s performance. Analytics can show how well a site is performing in terms of organic traffic from both text or typed queries and searches generated through voice search. This can give business owners an idea on how many users are visiting their site and through what methods, and help them determine whether or not any changes need to be made based on the data collected.
If this sounds complicated or confusing to you, you’re in luck! The Janice Christopher Marketing Agency provides on-site and technical search engine optimization (SEO) services, website development, hosting and maintenance, content creation and copywriting services, and monthly Google Business Profile optimization services. We ensure that your online presence is in tip-top shape so that you don’t have to!
The Benefits of Optimizing Your Online Presence for Voice Search
Overall, optimizing your business’ online presence for voice search isn’t just important, but downright essential. If you want to stay ahead of your competition and tap into new audiences, it’s time to assess your online presence and start optimizing your website for voice searches. There are, in fact, audiences who prefer to use this type of technology instead of typing out queries manually- and you want to be sure you’re doing everything you can to put your business in front of them!
With more than eight billion digital voice assistants expected to be in use globally by 2024, and experts predicting that more than 60% of all searches will be done via voice search by 2023, there’s no doubt that neglecting voice search could result in lost leads & potential sales opportunities down the line.
Trust The Janice Christopher Marketing Agency With Your Online Presence
The Janice Christopher Marketing Agency, our proprietary algorithm tests your local business for voice search readiness and shows how your information is picked up by Google Assistant in real-time. By optimizing your local business for voice search, you can reach a larger audience and increase visibility. Additionally, you will be able to stay ahead of the competition by potentially being one of the first businesses to leverage this new technology in your field or area!
With more than eight billion digital voice assistants expected to be in use globally by 2024, and experts predicting that more than 60% of all searches will be done via voice search by 2023, there’s no doubt that neglecting voice search could result in lost leads & potential sales opportunities down the line.
We understand how important it is for your business to stay up-to-date with the latest technology and maximize its potential. That’s why The Janice Christopher Marketing Agency is the perfect partner for all your digital advertising and marketing needs! With our expertise and knowledge, you can trust us to keep your business current with all the latest advancements in digital marketing and advertising, allowing you to focus on what matters most: growing your business.
