Marketing Strategy

Get a Jump Start on Your 2023 Social Media Holiday Marketing Strategy

Raise a glass to the end of 2022! As the first quarter of 2023 begins, we’re guessing it’s not just sugarplum fairies dancing in your head. Most likely, it is thoughts on how to create a better marketing strategy for the new year. The holiday season may seem far away, but it’ll be here again before you know it!

Continue reading for some marketing tips, tricks, and strategies you can use to get ahead in planning your holiday marketing strategy for 2023.

Social media holidays

Everybody knows the major holidays- think Easter, Thanksgiving, Christmas. Many people revel in the well-deserved day off for rest, relaxation, and family fun. However, are you aware of the so-called ‘social media holidays’? 

These ‘holidays’ are occasions created by the public to honor or recognize a specific person, place, or thing. They can be fairly broad or narrow, and they fall on pretty much any day of the year! Social Media Day (June 30), National Donut Day (June 3), Pi Day (March 14), and World Alzheimer’s Day (September 21) are just a few examples of these unofficial holidays.

Through hashtags and digital marketing campaigns, social media has helped these holidays become more well-known. On Twitter this past June 3rd, #NationalDonutDay ranked among the top hashtags! Companies like Dunkin Donuts put this tasty day to good use by offering their customers a free donut with their beverage purchase. How fun!

Utilizing holidays that are pertinent to your industry can be a fun way to expand and encourage engagement with your followers. Not sure what holidays are coming up soon? Check out the National Days Today calendar to see all daily, monthly, and weekly holidays in the U.S. and worldwide!

Impactful holiday posts

Your team has determined that it’s worth the effort to take advantage of holiday posting. Great! It’s now up to you to decide which holidays to post on, how those posts will appear, what you’ll say to start a discussion, and how to determine whether it was successful (and not just a waste of time). 

Although it may seem simple to write a holiday post with a generic statement, the best way to make the most of these opportunities is to give them some thought. “Wise men speak because they have something to say; Fools speak because they have to say something,” said Plato once. We all want to come across as knowing things, don’t we?

Make the most of your chosen platforms

It’s crucial to take into account where your target audience spends their time on social media when deciding which platforms to utilize for your holiday marketing campaigns. The best way to make sure your audience sees your holiday posts is to post on the channels they frequent the most at the times they are online.


Due to its emphasis on visual content, Instagram is well known as a popular platform for holiday marketing. Share product images and reels on the app to advertise your holiday deals. Feature your best sales, promotions, and events in your shoppable posts and bio links to elevate them. Create holiday gift guides to give your followers shopping ideas. The possibilities are endless!

Repost user generated content (UGC) created by customers who have used (and adored) your products to take it a step further. Additionally, you can use UGC to discover relatable holiday-themed content that will delight your audience. 

Pro tip: UGC is one of the best ways to raise awareness of your brand, even if it isn’t the main focus!


Users of social media frequently turn to Twitter to find the most recent news, including real-time holiday deals. To encourage your followers to take action, share discount codes and promotions while they are still active. Despite being a text-based app, Twitter will help your brand stand out if you post relevant images, GIFs, and brief videos about the products your company sells.


TikTok is Gen Z’s preferred search engine. Think about how your holiday marketing can satisfy their search intent to connect with them this year. Inform them about the issues that your products can help them with (for instance, how to decorate a Christmas tree expertly). 

Remember: collaborating with TikTok creators who are already producing this content during the holiday season is a great idea! 

You can still use the app for your holiday marketing campaigns even if Gen Z isn’t part of your target audience. By utilizing current sounds and fully embracing holiday aesthetics, you can reach a large audience.

Unsure of where to begin your 2023 marketing strategy? At The Janice Christopher Marketing Agency, we’re here to keep your marketing strategy up to date so you can focus on what’s most important: your business. Give our team of digital marketing masters a call at (203) 903-1070, or visit our website for more information or to set up a consultation. 

Written by

Janice Christopher is no stranger to marketing, with 30 years of sales and brand management experience. Formerly a Certified Financial Planner, Janice decided to spread her wings and become a marketing consultant for small- to medium-sized businesses. As a business owner herself, she knows how to listen to clients, identify their needs – and then develop a strategy to help them WIN. But you catch more flies with honey, right? She has three different service models to get brands buzzing — based on just how much attention they need from our resident beekeepers. Janice is competitive, relationship-oriented and smart – out to sting the competition and get customers swarming to your door. Known as the Queen Bee of Marketing, Janice’s sweet-spot is taking the mystery out of marketing and bringing buzz to her client’s brands.

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