While it’s common knowledge that a website is the foundation of a solid marketing strategy, many businesses forget that digital strategy goes beyond simply having a website. You can’t generate business leads if no one can find you online. By optimizing your website’s search engine optimization, or SEO, you can ensure you’ll rank higher in search results so that more people can find you. Here’s our handy guide containing 5 easy ways you can integrate SEO into your website today!
What is SEO?
Search Engine Optimization (SEO) refers to the process of getting online traffic to your website through organic, free results on search engines. Major search engines, such as Google, Bing, or Yahoo, have primary search results where content is ranked based on what the search engine algorithm considers to be most relevant to users.
The Importance of Keywords
Using keywords throughout your website supercharges to be ranked higher on search engines, which helps your customers find you. Keywords are the terms and phrases that your customers enter into search engines when researching your business, services, or industry.
You’ll need to find out which keywords are best for your business specifically in order to leverage their ability to drive traffic to your website. You can begin your keyword research by evaluating your competitor’s websites and seeing what keywords they’ve included and are ranking for. A few changes to your page may be all you need to stand out!
Keywords can be used in your website’s URL, page title, headings, subheadings, and website copy. Just remember to use keywords in a way that enhances readability without sounding unnatural or disconnected. No need to complicate things!
Update Your Website Content
Regularly updating the content on your website will improve your search engine rankings and show your customers that your webpage is the place to be. Even if your product offering hasn’t changed, don’t be afraid to find a creative way to add new content and messaging to your website to share with the world, whether it be text, images, videos, or blog posts
Keep up with industry trends, as they can be a helpful source of inspiration for creating content. Fresh and routinely-updated content is seen as one of the best measures of a website’s relevancy, so set a reminder at least 2-4 times a year to audit your content and update as needed!
A Picture is Worth 1000 Words
Many people don’t realize it, but the photos on your website can have large amounts of metadata that can impact your SEO. Metadata refers to the data that describes and provides information about your website. You can optimize your photos by renaming the files with keywords that describe the photo, your business, or your industry.
It’s All About the Links
Adding links to your website creates an interconnected experience that’s attractive to both search engines and customers. You should add a link to your website when:
- Writing a blog post and connecting it to another relevant page on your site.
- Talking on social media about the products or services you offer.
- Creating a call-to-action to guide customers and provide a method of contact.
Improving the SEO of your website can seem like an overwhelming task with ever-evolving best practices, but at The Janice Christopher Marketing Agency, we’re here to keep your website best optimized for SEO so you can focus on running your business. Give our team of digital marketing masters a call at (203) 903-1070, or visit our website for more information or to set up a consultation.
