
The JCMA Blog
Learn about how marketing and advertising services can help your business thrive with blogs written by our team, just for you.

SEO vs GEO: AI Search is Changing How Customers Find You
Generative Engine Optimization (GEO) focuses on making your business information easily accessible and understandable for AI tools. While SEO targets search engine algorithms, GEO targets the AI models that process and recommend businesses to users.

Why Are My Google Business Profile Views Down — But Interactions Are Up? [SEO Expert Explains]
Discover why your Google Business Profile views might be down but interactions are up! Learn how changes in Google’s metrics and zero-click searches are reshaping local SEO, and why this shift could mean more leads and conversions for your business.

Why Google’s Local Pack is Key to SEO Success for Businesses
Boost your business visibility with our expert local SEO tips. Learn how to rank in the Local Pack and attract more customers today!

Business Website Best Practices: 7 Essentials Every Site Needs in 2025
Build a credible business website with these 7 best practices. Protect your brand, comply with laws, and create trust online. Learn more!

Branding Services in New Haven: How Your Logo Can Make or Break Your Business
Discover expert branding services in New Haven designed to create a brand suite that amplifies your voice, connects you with your audience, and drives meaningful results.

No Buying Followers! 6 Tips to Get Real, Organic Growth on Social Media
Tempted by “buying followers” for fast growth? Learn why fake followers damage your credibility and fail to deliver real results.