The JCMA Blog

Learn about how marketing and advertising services can help your business thrive with blogs written by our team, just for you.

Healthcare Marketing Strategies

10 Proven Digital Marketing Strategies for Healthcare Providers

September 17th, 2025

Connecting with patients today requires more than just a good reputation; it demands a strong digital presence. As potential patients turn to search engines and social media to find healthcare information and providers, a well-executed digital marketing plan is no longer optional—it’s essential for growth. Effective healthcare marketing strategies build trust, attract new patients, and engage your community. This guide outlines ten proven digital marketing strategies

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website development in New Haven

Your Guide to Website Development in New Haven

September 11th, 2025

A strong online presence starts with a great website. For business owners in New Haven, understanding the essentials of web development is the first step toward digital success. This guide explores the critical elements that make a website effective, from responsive design that adapts to any screen size to intuitive navigation that provides a seamless user experience. Discover how professional website development in New Haven can transform your brand’s digital footprint, attract more customers, and drive growth. Dive in to learn how to build a functional, beautiful, and powerful online platform for your business.

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Brandi Pinette

DIGITAL MEDIA SPECIALIST

Brandi is the resident graphic designer at The Janice Christopher Marketing Agency, working alongside Janice to provide clients with professional websites, unique brand suites, and intriguing social media content- among many other things.

A graduate of Quinnipiac University, she holds a BA in Graphic and Interactive Design with several years of freelance experience under her belt. Brandi is always looking for new, creative ways to help clients, and takes great pride in her work.

When she’s off the clock, you can find Brandi trying out a new recipe, cuddled up with her dog, or scrolling away on Pinterest.

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Brie Gershoni

Brie Gershoni

MARKETING ASSISTANT

Brie wears several different hats at the Janice Christopher Marketing Agency, but primarily, she’s Janice’s (super awesome) assistant. She also creates social media content for a handful of our clients. She has a BS in Clinical Psychology with a minor in interdisciplinary art, and because of this, she loves working with mental health practices to creatively and consciously build their social media presence. When she’s not at work, you can find her reading psychological thrillers, taking obnoxious amounts of pictures of her two (very handsome) cats, or studying away at the library as she is working towards earning her doctorate in clinical psychology.

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Janice Christopher

Janice Christopher

OWNER / FOUNDER

Janice Christopher, affectionately known as the “Queen Bee of Marketing,” brings over 30 years of expertise in sales, brand management, and client-focused solutions. Formerly a Certified Financial Planner, Janice transitioned to become a marketing consultant for small to medium-sized businesses, blending her analytical skills with a passion for creativity and connection.

As a business owner, Janice knows the importance of truly listening to her clients, identifying their unique needs, and crafting winning strategies that drive results. Her competitive edge, combined with a relationship-oriented approach, has positioned her as a leader in the industry. Janice and her team offer three tailored service models designed to meet each client’s level of need, ensuring brands receive just the right amount of attention to thrive.

Known for her dynamic energy and sharp marketing acumen, Janice excels at taking the mystery out of marketing. Whether it’s building buzz around a brand or helping businesses outshine the competition, she’s dedicated to delivering strategies that get customers swarming to the door. With Janice, it’s all about creating a sweet spot where results meet relationships.

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