The JCMA Blog

Learn about how marketing and advertising services can help your business thrive with blogs written by our team, just for you.

Generative AI for Marketing in New Haven: Revolutionizing Business Strategies

March 25th, 2025

If you’re a business professional or a New Haven-based organization wondering what generative AI could do for your marketing efforts, you’ve come to the right place. Generative AI is no longer just a futuristic buzzword- it’s here, and it’s transforming how we approach marketing, enabling businesses to connect with audiences in smarter, more impactful ways. At The Janice Christopher Marketing Agency, we combine cutting-edge technology with

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Why Your Local SMB Needs Search Engine Marketing in New Haven

February 13th, 2025

Small to medium-sized businesses (SMBs) are the backbone of any local community, and in New Haven, standing out among competitors is critical. You may already have top-notch services or products, but without strong visibility online, you’re missing out on opportunities. This is where Search Engine Marketing in New Haven comes in—and working with a trusted partner like The Janice Christopher Marketing Agency makes all the difference.

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Using AI for Marketing in New Haven

Using AI for Marketing in New Haven: How It Benefits Your Business

December 17th, 2024

Marketing can feel like an uphill battle, especially when you’re investing time and money into strategies that yield little to no results. Sound familiar? It’s a problem we see with too many small and local businesses- businesses that are losing out on growth because they haven’t embraced modern tools like AI-driven marketing solutions.

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Brandi Pinette

DIGITAL MEDIA SPECIALIST

Brandi is the resident graphic designer at The Janice Christopher Marketing Agency, working alongside Janice to provide clients with professional websites, unique brand suites, and intriguing social media content- among many other things.

A graduate of Quinnipiac University, she holds a BA in Graphic and Interactive Design with several years of freelance experience under her belt. Brandi is always looking for new, creative ways to help clients, and takes great pride in her work.

When she’s off the clock, you can find Brandi trying out a new recipe, cuddled up with her dog, or scrolling away on Pinterest.

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Brie Gershoni

Brie Gershoni

MARKETING ASSISTANT

Brie wears several different hats at the Janice Christopher Marketing Agency, but primarily, she’s Janice’s (super awesome) assistant. She also creates social media content for a handful of our clients. She has a BS in Clinical Psychology with a minor in interdisciplinary art, and because of this, she loves working with mental health practices to creatively and consciously build their social media presence. When she’s not at work, you can find her reading psychological thrillers, taking obnoxious amounts of pictures of her two (very handsome) cats, or studying away at the library as she is working towards earning her doctorate in clinical psychology.

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Janice Christopher

OWNER / FOUNDER

Janice Christopher, affectionately known as the “Queen Bee of Marketing,” brings over 30 years of expertise in sales, brand management, and client-focused solutions. Formerly a Certified Financial Planner, Janice transitioned to become a marketing consultant for small to medium-sized businesses, blending her analytical skills with a passion for creativity and connection.

As a business owner, Janice knows the importance of truly listening to her clients, identifying their unique needs, and crafting winning strategies that drive results. Her competitive edge, combined with a relationship-oriented approach, has positioned her as a leader in the industry. Janice and her team offer three tailored service models designed to meet each client’s level of need, ensuring brands receive just the right amount of attention to thrive.

Known for her dynamic energy and sharp marketing acumen, Janice excels at taking the mystery out of marketing. Whether it’s building buzz around a brand or helping businesses outshine the competition, she’s dedicated to delivering strategies that get customers swarming to the door. With Janice, it’s all about creating a sweet spot where results meet relationships.

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