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The JCMA Blog

Learn about how marketing and advertising services can help your business thrive with blogs written by our team, just for you.

Generative AI for Marketing in New Haven: Revolutionizing Business Strategies

March 25th, 2025

If you’re a business professional or a New Haven-based organization wondering what generative AI could do for your marketing efforts, you’ve come to the right place. Generative AI is no longer just a futuristic buzzword- it’s here, and it’s transforming how we approach marketing, enabling businesses to connect with audiences in smarter, more impactful ways. At The Janice Christopher Marketing Agency, we combine cutting-edge technology with

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Why Your Local SMB Needs Search Engine Marketing in New Haven

February 13th, 2025

Small to medium-sized businesses (SMBs) are the backbone of any local community, and in New Haven, standing out among competitors is critical. You may already have top-notch services or products, but without strong visibility online, you’re missing out on opportunities. This is where Search Engine Marketing in New Haven comes in—and working with a trusted partner like The Janice Christopher Marketing Agency makes all the difference.

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Brandi Pinette

CREATIVE LEAD — DESIGN & DIGITAL MEDIA

Meet Brandi, the Creative Lead and graphic design brain behind the work at The Janice Christopher Marketing Agency.

Alongside Janice, Brandi helps clients look their absolute best, whether that means a polished new website, a cohesive brand suite, or social content that actually stops the scroll.

Brandi holds a BA in Graphic and Interactive Design from Quinnipiac University and has spent 5+ years honing her craft across freelance and agency settings. She’s endlessly curious, always chasing the next great idea, and genuinely loves what she does.

Outside the office? She’s trying out a new recipe, doom-scrolling on Pinterest, or on the couch with her husband and dog- living her best life.

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Brie Gershoni

Brie Gershoni

MARKETING ASSISTANT

Brie wears several different hats at the Janice Christopher Marketing Agency, but primarily, she’s Janice’s (super awesome) assistant. She also creates social media content for a handful of our clients. She has a BS in Clinical Psychology with a minor in interdisciplinary art, and because of this, she loves working with mental health practices to creatively and consciously build their social media presence. When she’s not at work, you can find her reading psychological thrillers, taking obnoxious amounts of pictures of her two (very handsome) cats, or studying away at the library as she is working towards earning her doctorate in clinical psychology.

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Janice Christopher

Janice Christopher

OWNER / FOUNDER

Janice Christopher, affectionately known as the “Queen Bee of Marketing,” brings over 30 years of expertise in sales, brand management, and client-focused solutions. Formerly a Certified Financial Planner, Janice transitioned to become a marketing consultant for small to medium-sized businesses, blending her analytical skills with a passion for creativity and connection.

As a business owner, Janice knows the importance of truly listening to her clients, identifying their unique needs, and crafting winning strategies that drive results. Her competitive edge, combined with a relationship-oriented approach, has positioned her as a leader in the industry. Janice and her team offer three tailored service models designed to meet each client’s level of need, ensuring brands receive just the right amount of attention to thrive.

Known for her dynamic energy and sharp marketing acumen, Janice excels at taking the mystery out of marketing. Whether it’s building buzz around a brand or helping businesses outshine the competition, she’s dedicated to delivering strategies that get customers swarming to the door. With Janice, it’s all about creating a sweet spot where results meet relationships.

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