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Is Your Business Ready to Show Up in Voice Search Results?

The world is changing rapidly, and technology is advancing at a pace never seen before. Voice search has become a crucial part of the new technological movement, with more and more people using it to find what they need quickly and easily. It’s no wonder that businesses are now looking to capitalize on this trend and optimize their online presence for voice search.

What is Voice Search?

Voice search is different from text or typed searches in that it allows users to ask questions or even issue commands such as “call home” or “play music”. As a result, companies must consider how users might ask questions relevant to their business or products when optimizing their online presence for voice search. Business owners need to not only take into account the most common words that people use when searching for something but also various ways in which people might ask the same question.

Maximizing Your Business’s Online Presence for Voice Search with SEO

To maximize their online presence during voice searches, businesses must ensure that their website content has been optimized for voice search, and provide answers to potential questions that are easy to understand and helpful. Optimizing a website starts with keyword research, which entails discovering relevant keywords people use when searching for your products or services using voice search.

A vital step in optimizing your online presence for voice search is ensuring that your business is listed correctly on local directories like Google Business Profile. This profile allows customers to access crucial information about your business, including hours of operation, contact details, location, and more, all of which plays an important role in helping customers find you through voice searches. Your Google Business Profile can also help improve your visibility on Google Maps so that customers will always know where to go to find you, whether by traditional or voice search.

In addition, schema markup code is another way to enhance the organization of information presented on each page and make it easier for search engines like Google to understand what each page is about. This can help improve visibility during a voice query. But, businesses should also ensure that critical customer reviews and ratings are prominently visible, as these types of social proof play a key role in influencing consumer decisions.

Business owners should also keep track of analytics data that relates to their site’s performance, showing how well a site is performing in terms of organic traffic from both text or typed queries and searches generated through voice search. This data can provide business owners with insights on the number of users visiting their site and through what avenues and help them determine whether any changes need to be made based on the data collected.

The Benefits of Optimizing Your Online Presence for Voice Search

Maximizing your business’ online presence for voice search isn’t just important, it’s crucial. If you want to stay ahead of your competition and tap into new audiences, it’s time to assess your online presence and start optimizing your website for voice searches. With audiences increasingly preferring to use this type of technology instead of typing out queries manually, you want to be sure you’re doing everything you can to put your business in front of them.

Experts predict that more than 60% of all searches will be done via voice search by 2023, and over eight billion digital voice assistants are expected to be in use globally by 2024. Neglecting voice search could result in lost leads and potential sales opportunities down the line.

Trust The Janice Christopher Marketing Agency With Your Online Presence

At The Janice Christopher Marketing Agency, our proprietary algorithm tests your local business for voice search readiness and shows how your information is picked up by Google Assistant in real-time. By optimizing your local business for voice search, you can reach a larger audience and increase visibility. Additionally, you will be able to stay ahead of the competition by potentially being one of the first businesses to leverage this new technology in your field or area.

In conclusion, optimizing your business for voice search should be a top priority. With the appropriate optimizations, you can significantly boost your online visibility and increase your chances of acquiring new business. 

At The Janice Christopher Marketing Agency, we have the expertise and knowledge to help you optimize your online presence for voice search and ensure that you stay ahead of the competition in the ever-changing technological landscape. Invest in our SEO services today to stay ahead of the curve!

Written by

Janice Christopher is no stranger to marketing, with 30 years of sales and brand management experience. Formerly a Certified Financial Planner, Janice decided to spread her wings and become a marketing consultant for small- to medium-sized businesses. As a business owner herself, she knows how to listen to clients, identify their needs – and then develop a strategy to help them WIN. But you catch more flies with honey, right? She has three different service models to get brands buzzing — based on just how much attention they need from our resident beekeepers. Janice is competitive, relationship-oriented and smart – out to sting the competition and get customers swarming to your door. Known as the Queen Bee of Marketing, Janice’s sweet-spot is taking the mystery out of marketing and bringing buzz to her client’s brands.

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