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Is Your Business Ready to Show Up in Voice Search Results?

December 14th, 2023 / Local Business, SEO

The world is changing rapidly, and technology is advancing at a pace never seen before. Voice search has become a crucial part of the new technological movement, with more and more people using it to find what they need quickly and easily. It’s no wonder that businesses are now looking to capitalize on this trend and optimize their online presence for voice search.

What is Voice Search?

Voice search is different from text or typed searches in that it allows users to ask questions or even issue commands such as “call home” or “play music”. As a result, companies must consider how users might ask questions relevant to their business or products when optimizing their online presence for voice search. Business owners need to not only take into account the most common words that people use when searching for something but also various ways in which people might ask the same question.

Maximizing Your Business’s Online Presence for Voice Search with SEO

To maximize their online presence during voice searches, businesses must ensure that their website content has been optimized for voice search, and provide answers to potential questions that are easy to understand and helpful. Optimizing a website starts with keyword research, which entails discovering relevant keywords people use when searching for your products or services using voice search.

A vital step in optimizing your online presence for voice search is ensuring that your business is listed correctly on local directories like Google Business Profile. This profile allows customers to access crucial information about your business, including hours of operation, contact details, location, and more, all of which plays an important role in helping customers find you through voice searches. Your Google Business Profile can also help improve your visibility on Google Maps so that customers will always know where to go to find you, whether by traditional or voice search.

In addition, schema markup code is another way to enhance the organization of information presented on each page and make it easier for search engines like Google to understand what each page is about. This can help improve visibility during a voice query. But, businesses should also ensure that critical customer reviews and ratings are prominently visible, as these types of social proof play a key role in influencing consumer decisions.

Business owners should also keep track of analytics data that relates to their site’s performance, showing how well a site is performing in terms of organic traffic from both text or typed queries and searches generated through voice search. This data can provide business owners with insights on the number of users visiting their site and through what avenues and help them determine whether any changes need to be made based on the data collected.

The Benefits of Optimizing Your Online Presence for Voice Search

Maximizing your business’ online presence for voice search isn’t just important, it’s crucial. If you want to stay ahead of your competition and tap into new audiences, it’s time to assess your online presence and start optimizing your website for voice searches. With audiences increasingly preferring to use this type of technology instead of typing out queries manually, you want to be sure you’re doing everything you can to put your business in front of them.

Experts predict that more than 60% of all searches will be done via voice search by 2023, and over eight billion digital voice assistants are expected to be in use globally by 2024. Neglecting voice search could result in lost leads and potential sales opportunities down the line.

Trust The Janice Christopher Marketing Agency With Your Online Presence

At The Janice Christopher Marketing Agency, our proprietary algorithm tests your local business for voice search readiness and shows how your information is picked up by Google Assistant in real-time. By optimizing your local business for voice search, you can reach a larger audience and increase visibility. Additionally, you will be able to stay ahead of the competition by potentially being one of the first businesses to leverage this new technology in your field or area.

In conclusion, optimizing your business for voice search should be a top priority. With the appropriate optimizations, you can significantly boost your online visibility and increase your chances of acquiring new business. 

At The Janice Christopher Marketing Agency, we have the expertise and knowledge to help you optimize your online presence for voice search and ensure that you stay ahead of the competition in the ever-changing technological landscape. Invest in our SEO services today to stay ahead of the curve!

Brandi Pinette

Brandi Pinette

DIGITAL MEDIA SPECIALIST

Brandi is the resident graphic designer at The Janice Christopher Marketing Agency, working alongside Janice to provide clients with professional websites, unique brand suites, and intriguing social media content- among many other things.

A graduate of Quinnipiac University, she holds a BA in Graphic and Interactive Design with several years of freelance experience under her belt. Brandi is always looking for new, creative ways to help clients, and takes great pride in her work.

When she’s off the clock, you can find Brandi trying out a new recipe, cuddled up with her dog, or scrolling away on Pinterest.

Brie Gershoni

Brie Gershoni

MARKETING ASSISTANT

Brie wears several different hats at the Janice Christopher Marketing Agency, but primarily, she’s Janice’s (super awesome) assistant. She also creates social media content for a handful of our clients. She has a BS in Clinical Psychology with a minor in interdisciplinary art, and because of this, she loves working with mental health practices to creatively and consciously build their social media presence. When she’s not at work, you can find her reading psychological thrillers, taking obnoxious amounts of pictures of her two (very handsome) cats, or studying away at the library as she is working towards earning her doctorate in clinical psychology.

Janice Christopher

OWNER / FOUNDER

Janice Christopher, affectionately known as the “Queen Bee of Marketing,” brings over 30 years of expertise in sales, brand management, and client-focused solutions. Formerly a Certified Financial Planner, Janice transitioned to become a marketing consultant for small to medium-sized businesses, blending her analytical skills with a passion for creativity and connection.

As a business owner, Janice knows the importance of truly listening to her clients, identifying their unique needs, and crafting winning strategies that drive results. Her competitive edge, combined with a relationship-oriented approach, has positioned her as a leader in the industry. Janice and her team offer three tailored service models designed to meet each client’s level of need, ensuring brands receive just the right amount of attention to thrive.

Known for her dynamic energy and sharp marketing acumen, Janice excels at taking the mystery out of marketing. Whether it’s building buzz around a brand or helping businesses outshine the competition, she’s dedicated to delivering strategies that get customers swarming to the door. With Janice, it’s all about creating a sweet spot where results meet relationships.