Case Study: Town & Country Seamless Gutters
We excel at working with all kinds of businesses, of all shapes and sizes, throughout the United States and beyond. These case studies focus on just such businesses!
Meet Town & Country: Your Local Gutter Experts
Town & Country Seamless Gutters has been a trusted name for gutter installation and repair throughout Connecticut for over 20 years.
Established in Durham in 2013, their team built its reputation by offering accuracy, dependability, and exceptional craftsmanship in seamless gutter systems, fascia and vinyl soffit installation, and gutter protection systems. With over 22 years of combined experience, homeowners and businesses alike turn to Town & Country for dependable and long-lasting results.
Their commitment to quality, service, and value is evident in every project they take on, making them a standout contractor in the exterior home construction industry across Connecticut.
The Challenge
When Town & Country Seamless Gutters came to us, they had the skill, reputation, and loyal customer base- but their digital presence and marketing efforts were falling short. Here’s what they wanted to achieve:
- Hire a dedicated marketing team to assist in setting budgets and determining ROI.
- Increase online visibility for residential and commercial gutter installation, half-round gutters, and gutter guards locally and along the CT shoreline.
- Modernize their website to showcase their exceptional craftsmanship.
- Achieve #1 rankings on Google and Bing for key search terms.
- Build and maintain a strong 5-star reputation across multiple review platforms.
- Leverage Google Ads and other digital advertising to capture search-driven consumer interest.
- Continue to showcase their craftsmanship through social media posting to attract both residential and commercial projects.
The Solution
At JCMA, we don’t believe in a set-it-and-forget-it marketing plan. From the start, we worked closely with the Town & Country Seamless Gutters team to develop a dynamic, results-driven strategy tailored to their growth goals. We meet monthly to review performance, track key metrics, and make course adjustments to ensure continued success.
Dave does a fantastic job tracking ROI, analyzing sales trends, and setting marketing budgets, which allows us to fine-tune our approach in real time. We assist by being highly responsive—adjusting budgets during slower months and implementing targeted strategies to keep leads flowing year-round. During the winter off-season, we take a deep dive into data, evaluate campaign performance, and strategize for an even stronger year ahead.
By continuously optimizing their marketing efforts, we help Town & Country Seamless Gutters stay ahead of the competition, maximize efficiency, and drive sustainable growth year after year.
Town & Country’s Marketing Stack
GET FOUND
Listings Management
For a local business like Town & Country Seamless Gutters, accurate and consistent business listings are essential for visibility and trust. We ensured their business information was correct across 60+ online directories, improving search rankings and making it easier for customers to find them. With streamlined listings management, they saw increased website traffic and more inbound calls from high-intent customers.
BE LIKED
Reputation Management
A strong reputation is the foundation of sustained business growth. Our team implemented a proactive strategy to increase customer reviews, respond to feedback, and highlight the company’s outstanding service. By managing and amplifying positive reviews, Town & Country Seamless Gutters boosted their online credibility and saw an increase in conversions from leads who were influenced by stellar customer feedback.
REACH MORE
Digital Advertising: Google Ads & PMax
To drive high-quality leads, we launched a targeted Google Ads and Performance Max campaign designed to capture homeowners actively searching for gutter solutions. Our data-driven approach allowed us to maximize budget efficiency, resulting in increased call volume, a lower cost per lead, and a measurable boost in booked jobs. The return on investment (ROI) from paid ads skyrocketed, reinforcing digital advertising as a powerful revenue driver.
BE ONLINE
Website Design, Hosting & Maintenance
We designed a sleek, responsive, and fast WordPress website for Town & Country, which has welcomed over 25,000 unique visitors since its launch. Connected to Website Pro, the team could easily monitor site performance through their JCMA Business Center App. This not only showcased the effectiveness of our marketing strategies but ensured a seamless experience for customers visiting the site.
STAY CONNECTED
AI-Powered Website Chatbot
Customers expect quick responses, and our AI-powered chatbot delivered. By integrating a 24/7 chatbot on Town & Country Seamless Gutters’ website, we captured leads in real time, answered FAQ, and funneled potential customers directly to the sales team. This tool alone generated a significant lift in engagement and appointment bookings, ensuring no lead slipped through the cracks.
BE CONSISTENT
Social Media Management: Keeping the Momentum Going
Even though the Town & Country Seamless Gutters team enjoyed making their own social posts, they found that when business got busy, keeping a consistent posting schedule became a challenge. That’s where we stepped in! By partnering with Kyle and Dave, we created a seamless system where they simply send us their latest project photos, and we transform them into engaging, high-quality social media posts. This allows them to showcase their incredible work, maintain a strong online presence, and connect with their audience—without the heavy lifting of content creation. The result? Consistent, professional, and visually stunning social content that keeps their brand top of mind while they focus on doing what they do best—delivering top-tier gutter solutions to their customers.
BOOST RANKINGS
Blog Writing: Fueling SEO with Fresh Content
Town & Country Seamless Gutters was excited about our SEO services and eager to see their website rank organically for coveted shoreline towns in Connecticut. To achieve this, we recommended a content strategy that involved regularly adding high-quality, locally targeted blog posts to their website. By consistently publishing fresh content, we provided Google and other search engines with the “juice” they crave, reinforcing the site’s relevance in search results. These blog posts not only boosted organic rankings but also positioned TC as an authority in the gutter industry, helping to attract and convert more local homeowners searching for seamless gutter solutions.
BE ON TOP
SEO: Dominating Local Search
It’s cool to be the Mayor of your town when it comes to ranking for top keywords. But what if you want to be the Mayor of all the local towns where your best potential customers reside? That’s where a robust SEO strategy comes in. With a hungry sales team looking for leads to come in fast and furious, we implemented an aggressive SEO plan that boosted Town & Country Seamless Gutters’ organic rankings across multiple service areas. By optimizing their website for high-intent keywords, creating valuable content, and strengthening their backlink profile, we ensured they dominated local search results—bringing in more inbound calls and booked jobs.
STAY RELEVANT
Google Business Profile & Yelp Optimization
For a local business, a strong presence on Google Business Profile (GBP) and Yelp is critical to attracting high-intent customers. We took a monthly hands-on approach to optimizing these platforms, ensuring Town & Country Seamless Gutters was always positioned as the top choice in their market. On GBP, we enhanced service descriptions, posted regular updates, engaged with customer reviews, and monitored insights to maximize visibility on Google Search and Maps. Meanwhile, our Yelp optimization strategy focused on refining business details, adding compelling images, and increasing positive customer reviews to boost credibility and drive more inquiries. The result? More calls, more website visits, and more booked appointments from homeowners actively searching for seamless gutter solutions in their area.
BE SEEN
Video Production
When Town & Country wanted to highlight their expertise in gutter installation, we connected them with our trusted videography team to create a stunning, high-quality video. Capturing the project from start to finish, the video showcases their craftsmanship and brand story in a way that’s authentic and visually compelling. Town & Country now uses the content across their website, social media, and digital ads to leave a lasting impression on prospective customers. It’s a prime example of how our video production service helps amplify a brand’s message and drive engagement.
How is My Business Performing Online?
Wondering where you stand with your current marketing strategy? Scan your online presence with our Snapshot Report, and get results delivered to your inbox.
WHAT THEY SAY
