We excel at working with all kinds of businesses, of all shapes and sizes, throughout the United States and beyond. These case studies focus on just such businesses!
Founded in 2011 by Kevin Sampson, Sampson Electric has been a trusted name in Connecticut’s electrical services industry. With over 20 years of licensed expertise, Kevin built his business by taking on smaller jobs that larger contractors overlooked. This commitment to valuing every project, large or small, is embedded into their motto, “No job is too small.”
Sampson Electric operates with a clear vision of delivering exceptional service while building meaningful relationships. Their team specializes in residential, commercial, and light industrial electrical installation and repairs, offering a full range of services from wiring and service upgrades to maintenance and new construction projects.
With knowledgeable professionals, competitive pricing, and a focus on customer satisfaction, they’ve become a go-to solution for electrical needs across Connecticut.
When Sampson Electric reached out to us, their digital presence wasn’t as strong as their work reputation. With no prior structured marketing process, Sampson Electric needed expert guidance to make this vision a reality. Their goals included the following:
To help Sampson Electric dominate their market, we implemented a powerhouse strategy.
We tackled their online listings and reputation management, aiming to outshine competitors with more reviews, faster. By seamlessly blending their existing TV and billboard ads with a bold new digital approach, we amplified their reach.
Our plan included targeted SEM campaigns, an AI-powered chatbot to capture leads 24/7, and SEO upgrades to push them to the top of search rankings. Monthly consultations ensured we stayed laser-focused on hitting their goals and driving measurable success.
Before partnering with JCMA, Sampson Electric struggled with inconsistent business listings across online directories, leading to customer confusion and lost leads. Our Listings Management services ensured that their business information was accurate, consistent, and visible across Google, Yelp, Bing, Apple Maps, and industry-specific platforms. This foundational step boosted their local search presence, improved credibility, and made it easier for customers to find and contact them.
Online reputation directly impacts customer decisions. Sampson Electric had scattered reviews and little engagement, making it hard to stand out in a competitive market. JCMA implemented a proactive review strategy, encouraging satisfied customers to share their experiences while managing and responding to feedback professionally. The result? A surge in positive reviews, higher star ratings, and improved trust—positioning them as a top choice in their industry.
Sampson Electric needed a cost-effective strategy to attract high-quality leads. With Google Ads and Performance Max (PMax) campaigns, JCMA optimized their budget to target high-intent customers actively searching for electrical services. Using data-driven insights, we refined ad copy, bidding strategies, and audience targeting—delivering a significant increase in website traffic, phone calls, and booked jobs, all while keeping cost per acquisition low.
Potential customers often visit a website outside of business hours, and unanswered inquiries mean lost revenue. JCMA implemented an AI-powered chatbot, ensuring Sampson Electric never missed a lead. The chatbot provided instant responses, appointment booking, and service FAQs, improving customer engagement and conversion rates—all without adding extra workload to their team.
A well-optimized Google Business Profile (GBP) and SEO strategy are crucial for local businesses. JCMA performed monthly on-site and off-site SEO enhancements, optimizing Sampson Electric’s website content, service pages, and technical elements. We also kept their GBP updated with fresh photos, posts, and service updates, helping them rank higher in local searches and Google Maps. The result? A steady increase in organic leads and visibility, driving more customers without relying solely on paid ads.
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Brandi is the resident graphic designer at The Janice Christopher Marketing Agency, working alongside Janice to provide clients with professional websites, unique brand suites, and intriguing social media content- among many other things.
A graduate of Quinnipiac University, she holds a BA in Graphic and Interactive Design with several years of freelance experience under her belt. Brandi is always looking for new, creative ways to help clients, and takes great pride in her work.
When she’s off the clock, you can find Brandi trying out a new recipe, cuddled up with her dog, or scrolling away on Pinterest.
Brie wears several different hats at the Janice Christopher Marketing Agency, but primarily, she’s Janice’s (super awesome) assistant. She also creates social media content for a handful of our clients. She has a BS in Clinical Psychology with a minor in interdisciplinary art, and because of this, she loves working with mental health practices to creatively and consciously build their social media presence. When she’s not at work, you can find her reading psychological thrillers, taking obnoxious amounts of pictures of her two (very handsome) cats, or studying away at the library as she is working towards earning her doctorate in clinical psychology.
Janice Christopher, affectionately known as the “Queen Bee of Marketing,” brings over 30 years of expertise in sales, brand management, and client-focused solutions. Formerly a Certified Financial Planner, Janice transitioned to become a marketing consultant for small to medium-sized businesses, blending her analytical skills with a passion for creativity and connection.
As a business owner, Janice knows the importance of truly listening to her clients, identifying their unique needs, and crafting winning strategies that drive results. Her competitive edge, combined with a relationship-oriented approach, has positioned her as a leader in the industry. Janice and her team offer three tailored service models designed to meet each client’s level of need, ensuring brands receive just the right amount of attention to thrive.
Known for her dynamic energy and sharp marketing acumen, Janice excels at taking the mystery out of marketing. Whether it’s building buzz around a brand or helping businesses outshine the competition, she’s dedicated to delivering strategies that get customers swarming to the door. With Janice, it’s all about creating a sweet spot where results meet relationships.